Should a studio offer class credit packs, monthly memberships, or both to serve different members?
Packs and memberships serve different members. Here is how to decide whether to offer one, the other, or both.
They suit different members
Credit packs fit members who attend irregularly and want to pay for what they use, while memberships fit regulars who come often.
Offering only one can turn away members who would happily buy the other.
The case for packs
Packs lower the barrier for occasional members and bring cash up front, but they leave you carrying outstanding credits to track.
They shine for studios with a lot of drop-in and seasonal demand.
The case for memberships
Memberships give predictable recurring revenue and reward frequent attendance, but they can feel like too much commitment for casual members.
They suit studios with a loyal core who attend most weeks.
Offering both, cleanly
Many studios offer both, letting each member choose the model that fits, as long as you can track credits and memberships clearly.
The key is keeping each model's balances and rules distinct, so both stay easy to manage.
- Packs and memberships serve different members
- Packs suit irregular attendance and drop-ins
- Memberships suit loyal, frequent members
- Offering both works when tracking stays clean
Julien Jimenez
Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.
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