How can a studio set a class credit expiry policy that feels fair to members and to the business?
Expiry policies can feel like a trap or a giveaway. Here is how to set one that is fair to members and to you.
Expiry cuts both ways
No expiry leaves you carrying liability forever, while a harsh one feels like a trap that burns members and your reputation.
A fair policy sits between the two, protecting the business without punishing members who paid in good faith.
Set a reasonable window
Choose a validity period long enough for a committed member to use their credits through normal life interruptions.
A window that feels generous still limits your open-ended liability, which serves both sides.
Make the rule clear up front
Members accept expiry far better when they knew the rule when they bought, not when they discover it at the desk.
Show the expiry date on each pack so there are no surprises later.
Apply it evenly to everyone
Fairness comes from consistency. When the same rule applies to every member, no one feels singled out.
A clear, evenly applied window is what makes an expiry policy feel fair rather than punitive. Check any local rules that apply to prepaid credits, as this is general guidance, not legal advice.
- No expiry and harsh expiry both cause problems
- Pick a reasonably generous validity window
- Show the rule and date up front
- Apply the policy evenly to everyone
Julien Jimenez
Julien Jimenez is an independent software builder based in Paris. He designs, ships, and operates focused SaaS products for small businesses and independent professionals. Read the full author page.
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